Privacy policy.
Privacy Policy
Last updated: 05/04/2025
This Privacy Policy describes how Unsurpassed (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from unsurpassedstore.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" mean the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law. Your continued use of the Site after changes to the Privacy Policy are posted will indicate your acceptance of those changes.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
We collect, store, and process your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
Basic contact details including your name, address, phone number, email.
Order information including your name, billing address, shipping address, payment details, email address, phone number.
Account information including your username, password, and security questions.
Shopping information including the items you view, put in your cart, or add to your wishlist.
Customer support information including the information you provide in communications with us, for example, when sending a message through the Services.
Information We Collect through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include:
Information about how you access and use our Site, including device information, browser type, IP address, and other information related to your interaction with the Services.
For more information on our use of Cookies, please see our Cookie Policy.
Information We Obtain from Third Parties
We may also collect information about you from third parties, such as:
Vendors and service providers who support our Site and Services, such as Shopify.
Payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders.
How We Use Your Personal Information
We use your personal information for the following purposes:
Providing Products and Services: To process your payments, fulfill your orders, arrange for shipping, facilitate returns and exchanges, and provide you with customer support.
Marketing and Advertising: To send marketing, advertising, and promotional communications by email, text message, or post, and to show you advertisements for products or services.
Security and Fraud Prevention: To detect, investigate, and take action against fraudulent or illegal activities.
Compliance: To comply with our legal obligations and enforce our terms and conditions.
Legal Bases for Processing
We process your personal information based on the following legal bases:
Contractual necessity: To fulfill our contract with you (e.g., processing your payments, fulfilling your orders).
Legitimate interests: For our legitimate interests in maintaining and improving our Services, marketing our products, and protecting our business.
Consent: Where you have provided consent (e.g., for marketing communications).
Legal obligation: Where necessary to comply with a legal obligation (e.g., tax or accounting obligations).
Cookies
We use Cookies to enhance your experience on our Site. For specific information about the Cookies we use, please see our Cookie Policy.
You can control or disable Cookies through your browser settings. However, please note that some parts of our Site may not function properly if you choose to disable essential Cookies.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
Vendors and Service Providers: We share personal information with third-party vendors who provide services on our behalf (e.g., payment processors, shipping partners).
Legal Obligations: We may disclose your personal information to comply with legal obligations (e.g., responding to legal requests).
Business Transfers: In connection with a business transaction such as a merger or sale.
With Your Consent: Where you have provided your consent to disclose personal information.
International Data Transfers
Where we transfer personal data outside the UK or EEA, we do so in accordance with applicable data protection laws, using Standard Contractual Clauses approved by the UK Information Commissioner’s Office, or ensuring that the destination country has an adequate level of protection as determined by the UK government.
Your Rights
Under UK GDPR, you have the following rights:
Access: You have the right to request access to the personal information we hold about you.
Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
Erasure: You have the right to request the deletion of your personal information in certain circumstances.
Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
Objection: You have the right to object to the processing of your personal information for marketing purposes or on grounds relating to your particular situation.
Restriction: You have the right to request that we restrict the processing of your personal information in certain circumstances.
To exercise your rights, please contact us using the contact details provided below.
Retention of Personal Information
We retain your personal information for as long as necessary to provide you with the Services or as required by law. We may also retain your information for legitimate business purposes, including legal, accounting, and reporting obligations.
Third-Party Websites and Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of such websites. We encourage you to review the privacy policies of these third parties.
Children’s Data
Our Services are not directed to children under 13, and we do not knowingly collect personal information directly from children. Any purchases or account creations must be made by a parent or guardian. We do not knowingly collect personal information from children. If you believe that we have collected personal information from a child, please contact us so that we can take appropriate action.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Unsurpassed
Email: admin@lrhmlimited.com
Address: LRHM Limited, Lockworks House, 3 Wickford Way, London, E17 6FB